PRESENTATION: Talking with Facebooks Creator shop about Virtual Humans and the Metaverse

Back in Feb, Facebooks Becky Owen invited me to chat to Facebooks Creator Shop colleagues about  #virtualhumans (VH) and how they can be utilised by brands, along with digital model designer Cameron-James Wilson of Diigitals.

Creator Shop advise their clients on how best to use creativity on the Facebook platforms - something Virtual humans will have a central role in in the future.

Since then Zuckerberg announced Facebook was transitioning to a ' #Metaverse ' company and the interest in Virtual Humans / #virtualinfluencer has exploded.

The presentation started with an explanation about why humans trust robots more than humans - its related to not being judged - followed by the history of Virtual Humans and characters and how they will develop over the next 4 - 5 years. This covered territories where they are part of every day life - Japan, China - and the various ‘verses’ that characters currently live in, in the West, and importantly, how these Verses will start to become ‘interoperable’ and will provide utility for all - not just gamers.

Facebook has invested billions in the Hardware that Virtual Humans, Avatars and Virtual brand representatives will live in, with its investment in its AR glasses business with Luxotica. This is the hardware and the software side, but there is a huge job however to be done with creative agencies in gearing up to understand how to harness these worlds and create characters that deliver the job the brand wants done.

My focus is on creating creating compelling characters that Target Audiences will love, with my research / social intelligence tools revealing the type of personality, background, content and life ark the TA will find interesting and receive utility from.

This of course has to then be combined with the values and goals of the brand we are creating the character for, then there is design, content, story and amplification.

We are platform and design agnostic, using the platform and design teams that can do the job best. Diigotlas have a different model, they create a stable of characters yo can hire - and do a beautiful job it..and Facebooks creator shop advise how to use companies like ours across their platforms.

There is a whole eco-system being developed but if you are a brand considering creating one and your not sure which platform to go on, then contact me, my team will analyse the target audience using our Audience Intelligence software and advise you through the whole process. If you get in now yo won’t regret it - you will have first mover advantage - and in this world that will be significant..

#virtualhumans #digitalhumans #metaverse #socialintelligence #socialmedia #audienceintelligence #researchtech