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THE INFLUENCE STRATEGIST

I hop into a little time machine and bring back marketing strategies that prepare your brand for what’s coming next. I call it future-proofed marketing

FUTURE PROOF YOUR BRANDS MARKETING FOR THE 4TH INDUSTRIAL REVOLUTION

#4THINDUSTRYMARKETING #4THINDUSTRYSTRATEGY #4IR

An explanation of 4th Industry marketing and the 4th Industrial revolution

 
 

I CONSULT ON BEHALF OF MARKETING AGENCIES AND GLOBAL BRANDS, DEVELOPING  “4TH INDUSTRY” STRATEGY THAT APPROACHES MARKETING THROUGH THE LENS OF THE 4TH INDUSTRIAL REVOLUTION, THE FUSING OF THE PHYSICAL, DIGITAL AND BIOLOGICAL.

The STRATEGY COMBINes insights from the latest data & martech tools, forming COHERENT channel agnostic COMMUNICATION, EXPERIENTIAL AND INNOVATION CAMPAIGNS that fully engage SOCIAL, INFLUENCER, CONTENT & CULTURE MARKETING

IF YOU WANT YOUR BRAND TO TAKE FULL ADVANTAGE OF the rapid changes that are occuring in society, technology & culture, THEN CONTACT ME today

DUDLEY NEVILL-SPENCER

DUDLEY@THEINFLUENCERAGENCY.CO.UK +44 7900 241 557

 
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The challenges I help solve for agencies and their brand clients

HOUSEHOLD  BRANDS WILL STRUGGLE WITH RELEVANCE & CONSUMER LOYALTY

As a society, we are going through the biggest tech & societal changes in history. for brands to survive & thrive they will need a Brand Purpose that is integrated into their consumers cultural lives, that builds an emotional connection & loyalty

MICRO TRENDS & CUSTOMER TRIBES WILL MULTIPLY EXPONENTIALLY

CUSTOMER SEGMENTATION WILL CONTINUE TO FRACTURE as tribes and micro-trends multiply. POWERED BY A.I & blockchain consumers WILL FIND AND FORM THEIR OWN DARK SOCIAL MICRO-groups AND DISCOVER COMPETITOR BRANDS around shared INTERESTS AND BELIEFS

A.I/BLOCKCHAIN WILL ERODE "BIG" ENTERTAINMENT & MEDIA

media companies will fragment as individuals become media brands in their own right, with their own currency, influence, networks & content, paid for directly by their fans with no need for a media platform or company to promote, distribute OR protect them

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brand strategy, social, influence & martech

influencers & culture blog

Below are a selection of clients and campaigns I have consulted on. For more information please contact on the details below:

 
 

CONSULTANCY SERVICES

In the fifteen years i've worked as a brand strategist i've had the privilege of working for some of the words most famous brands and their agencies. Without a doubt this is the most exciting time to be in marketing and advertising - ever. The Tools and data we have at our hands to inform our campaigns and Insights are truly phenomenal,  and the the culture and entertainment that brands can work with to create an emotional connection with their audiences is outstanding. It's my job to piece this together into a coherent strategy and ensure your brand and agency clients are at the cutting edge of this landscape, combining science and art to create truly effective brand strategy.

My key skill sets are below, and i've worked on strategy for accounts as varied as Diageo Reserve - conducting their first Influencer and Lifestyle strategies, British Gas,  The European Union, Grey Goose, SWATCH,  Amazon and NIKE. If you head-up an agency or are a CMO that wants to ensure your brand strategy is future proofed, connected to culture and utilising the latest in data, tech, and social, then let's work together.

dudley@thenfluenceragency.co.uk +447900 241 557

Dudley Nevill-Spencer

 

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BRAND STRATEGY & PITCH DEVELOPMENT

Combining research & Insight with science and culture, specialising in Brand strategy that utilises Social, Influencer, Data and MarTech .

Expert in multiple MarTech tools and a deep understanding of data and its sources. Areas of focus include Machine Learning & its application to Influencer, social & audience identification and the development of integrated brand strategy.

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CULTURE INTEGRATION & ENTERTAINMENT MARKETING 

Provision of culture and entertainment marketing strategies for Brands. Includes the development of "culture radars" providing intel on Sub / youth cultures and nascent movements and the creation of Brand passion platform, a deep network of entertainment and talent relationships.

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THOUGHT LEADERSHIP, I.P DEV  & MASTERCLASSES

Thought leadership articles for Agencies and Comms professionals, specialising on the future of the industry, AI and the place where strategy, culture, tech & social meet.

Creation of Master classes for agencies and brands on how to integrate, measure and execute Social, Influencer and Data based marketing, chairing and speaking on guest panels about the future of the industry.

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FREQUENTLY ASKED QUESTIONS

What does does 4th Industry marketing mean?

I coined the term “4th industry marketing” to explain the process of conducting marketing through the filter of the 4th Industrial Revolution. My focus is as a strategist is to future proof your brand by looking at EVERYTHING through the lens of the 4th industrial revolution, the fusing of the physical digital and virtual, so my answers to your brand problems take this into account and unearth the opportunities - and risks - this revolution brings.

As strategist, this means utilising all the traditional skills but - at the moment - it means employing technology to inform brands about their customers psychographics, value and micro-tribes, understand what people really think about brands through Social Listening and scarping, enable brand experience amplification through VR AR and MR, determine what content should be created and how it should be distributed by new platforms, and Influencer and ROI measurement.


Strategy - How does 4th Industry marketing affect my brand or agency?

Simply put, it Future Proofs your brand or Agency. Its my job to understand the latest in tech, tools, entertainment trends and culture and integrate them into strategic insight, communications, activation, amplification and measurement strategies.


Customer segmentation - How does does affect the customer?

4th industry smarketing focuses on understanding and targeting multiple micro-tribes, this is based on the belief that customer Tribes will continue to fracture and morph, creating new groups on new channels that are important to consider - for example the current rise of “Dark Social”. Large, generic customer cluster campaigns are still relevant but the way you communicate your positioning and the channels you use needs to be continuously reviewed and tweaked depending on the changing habits and groupings of your targeted customers.


Do I work for agencies or brands?

The short answer is both. I have worked with the large networked agencies and medium sized Independants. The nature of my work however means that its not suited to to small agencies or non-global brands.


What categories do I work for?

Consumer brands across multiple categories. Brands I have worked for, in alphabetical order include, Amazon, British Gas, blu, Bacardi, Ciroc, Diageo, Formula E, The E.U, Gansevoort Hotels, Hive, Nike, Nokia, Orange, Porsche, Vodafone


What Tools and tech have you worked with?

A large part of my job is to test and demo new tech tools, I average about 2 demo sessions a week and have worked with literally hundreds of tools. Tech companies tell you they can do everything but the truth is that they can normally only do one or two things very well and its my job to advise what works best for you and build a tech stack that delivers what you and or your clients need.

Tools ive worked with include multiple social listening, image recognition, social management, campaign management, audience search, influencer market, influencer search, AI video creation, content management and sentiment analysis.

Why do you talk about culture and entertainment so much - whats that got to do with 4th Industry Marketing?

Over time, linear advertising and “walled gardens” like Netflix etc, will reduce in relevance. AI assistance will source content on the individual servers of content creators and blockchain will enable micro-payments and do away with the need for large publishers or distributors in film, music and art.

The only reason we currently watch ads is so that we can see the content we like at the end of the ads, as AI will enable content discovery of individual creators this model will slowly loose relevance.

Companies will need to create media in their own right, developing content that is either useful or entertaining to ensure customers dwell on their channels and are exposed to their products and services.

The best way to do this is to understand your customer, understand what they care about - culturally - and create platforms that support their passions, and that’s culture marketing.