FUTURE-PROOF* your MARKETING;

Please note, this is my personal blog where I talk about all things involved in the future of marketing, specifically the 4th industrial revolution and Machine Learning. If however you would like to talk about Virtual Influencers and understand the services offered by the Virtual influencer agency for your brand or brand clients then please go to www.virtualinfluencer.agency

If your interests are wider then stay here!

WHAT I DO;

I JUMP into a time machine and bring back marketing KNOWLEDGE that prepareS US for what’s coming next, INVESTIGATING & CURATING THE BEST MACHINE Learning & Ai tools, INNOVATION & culture forecasting, I call it future-proofed marketing; Marketing + Ai + culture

Dudley Nevill-Spencer email dudley@futureproof.marketing + 44 (0)7900 241 557

the disruption has only just begun

*adjective (of a product or system) unlikely to become obsolete.

Click on the video above for an explanation of what I do, 4th Industry marketing and the 4th Industrial revolution

 
 

We are living through the the biggest changes in history, where what it means to be human will forever change as technology blends the Digital, Virtual and Biological - the fourth Industrial revolution** ( #4ir ).

I am a professional marketing strategist with over 20 years experience combining technology, culture and marketing. A student of Machine Learning at MIT, I have run strategy, culture integration, PR, Innovation and Influencer consultancies, and combine these skills to create what I call “future-proofed” or “4th Industry“ marketing strategy, approaching marketing through the lens of the fourth Industrial revolution.

The #4ir affects every area of your marketing strategy, from insight and planning, to customer segmentation, channel strategies, content development, paid social and advertising, it affects who you sell through, the distribution and retailing opportunities and the relationship with your customers.

my role is to study and curate the LATEST TECHNOLOGICAL innovations and cultural trends that are relevant to brandS, UNDERSTAND how they will affect your business, your competitors and customers, and use the knowledge to form COHERENT, channel agnostic marketing COMMUNICATION, EXPERIENTIAL AND INNOVATION CAMPAIGNS

I FOCUS IN PARTICULAR ON THE “HUMAN MACHINE INTERFACE REVOLUTION”, NAMELY VIRTUAL HUMANS AND VIRTUAL INFLUENCERS. I BELIEVE THEY WILL TRANSFORM THE INTERNET AND BECOME AS UBIQUITOUS AS THE SMART PHONE - WITHIN TEN YEARS - AND ANY BRAND GETTING INVOLVED IN THEM NOW WILL WIN

THE FUTURE HAS ALREADY HAPPENED, WE JUST DON’T REALISE IT YET

#machinelearning #4thindustrymarketing #4irmarketing #4ir #i4

Dudley@futureproof.marketing +44 7900 241 557