The challenges

HOUSEHOLD  BRANDS WILL STRUGGLE WITH RELEVANCE & CONSUMER LOYALTY

we are going through the biggest tech & societal changes in history. for brands to survive & thrive they will need a Brand Purpose that is integrated into their consumers cultural lives, that builds an emotional connection WITH THEM AND SUPPORTS THEIR TRIBE, BRAND LOYALTY WILL DIE, TRIBE LOYALTY WILL REIGN SUPREME

MICRO TRENDS & CUSTOMER TRIBES WILL MULTIPLY EXPONENTIALLY

CUSTOMER SEGMENTATION WILL CONTINUE TO FRACTURE as tribes and micro-trends multiply. POWERED BY A.I & blockchain consumers WILL FIND AND FORM THEIR OWN DARK SOCIAL MICRO-groups AND DISCOVER COMPETITOR BRANDS around shared INTERESTS AND BELIEFS, DATA WILL BE HIDDEN AND REGULATED, BRANDS WILL NEED THEIR OWN SOCIAL AND DIGITAL PLATFORMS TO OWN ANY NEW DATA

A.I/BLOCKCHAIN WILL ERODE "BIG" ENTERTAINMENT & MEDIA

media companies will fragment as individuals become media brands in their own right, with their own currency, influence, networks & content, paid for directly by their fans with no need for a media platform or company to promote, distribute OR protect them. CULTURE WILL BE DEVELOPED “ON THE INSIDE” AND BRAND RELEVANCE WILL ONLY OCCUR BY SUPPORTING CULTURE