ExplanationDudley passionately believes in the transformative power of culture and those who create it,  and has expert knowledge about "who" and "what" is next. He coined the phrase "The Culture Continuum*" to reference the process by which issues, grassroots communities, nascent cultural outputs and finally political movements and mass entertainment trends, are created, developing a product - the "Cultural Radar**" to help Brands understand this process and position themselves within it.

It all started when…

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