Join me at the BecauseXM Masterclass on Thur 20th September - click on the link below

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I am happy to announce that I will be presenting with the good people at BacauseXM for their Masterclass on Thur 20th at 9am at The Sanderson Hotel in London.

These award award-winning masterclass showcase how to deliver engaging live, digital and virtual brand experiences.

Using proven strategies, techniques and case studies from top brands across the globe, we'll demonstrate how to use the immersive power of experiential marketingdigital amplificationinfluencer engagement, and virtual/augmented reality to deliver truly disruptive experiential campaigns.

I will be covering how to best amplify your experiential campaign through digital content strategy and using influencer marketing in live experiences, as well as the best way to engage with and help choose Influencers to maximise their effectiveness.

Clickon the link here and I hope to see you there.


We'll cover the following topics over the course of our session:

  • Creative experiences strategy and global best practice

  • Immersive examples to get your hands dirty

  • What is the rave to revenue continuum?

  • How to amplify your experiential campaign through digital content strategy

  • The role of influencer marketing in live experiences

  • When to incorporate virtual, augmented and mixed reality into your campaigns

  • Measuring and reporting on campaign performance to drive ROI

The session starts at 9:30am but doors open at 9am for refreshments and networking. Please feel free to stay around after for immersive demos and to discuss any specific questions or challenges.