We believe in the transformative power of culture and those who create it, and see our primary role as helping Brands to bring their purpose to life by advising on which creators and cultural leaders share those Brands values - this is the marketing process we refer to as "Cultural Navigation".  The process avoids Cultural appropriation and mistakes such as the Pepsi Kendall Jenner Ad, enabling brands to understand where they sit on the “Culture Continuum” and position themselves within it effectively.

Our Founder coined the phrase "The culture continuum" referencing the process by which issues, grassroots communities, nascent artistic outputs and finally political movements and mass entertainment trends, are created, developing a product - the "Cultural Radar",  that helps brands guide their future investments and place within culture, aswell as giving them an understanding of  both those who are dominant and those who are “next” in culture and entertainment.