Using proven strategies, techniques and case studies from top brands across the globe, we'll demonstrate how to use the immersive power of experiential marketing,digital amplification, influencer engagement, AND virtual/augmented reality to deliver truly disruptive experiential campaigns.
We'll cover the following topics over the course of our session:
Examples of global best practice
Immersive technology examples
The rave to revenue continuum
Using digital to amplify your campaign
The role of influencer marketing
Incorporating VR, AR and mixed reality
Measuring performance to drive ROI
The session starts at 9:15am but doors open at 9am for refreshments and networking. Please feel free to stay around after for immersive demos and to discuss any specific questions or challenges.